MAXWest Media specializes in creating powerful brand messages that impact the marketplace. Our services range from Media and Marketing Research and Budget Planning to Media Management, and everything in between.
Marketing Strategy
No matter what situation our clients face, the first step is to determine the objectives for a marketing campaign. We create marketing strategies that not only help us reach our objective, but also present clear tactics that are easily measured at different points of the campaign.
Media & Marketing Research
In order for a message to be truly effective, it must reach the right audience. We employ research techniques that help us determine the right demographic makeup for each message. By researching different mediums, as well as considering factors like age, gender, ethnicity, and income level, we can make sure campaigns are targeted and far-fetching.
The research we utilize and have access to includes Nielsen, Arbitron, CMR (Competitive Media Report), Scarborough, Marshall Marketing, ESA Consulting, and VoiceTrac.
Budget Planning
We plan annual budgets and analyze quarterly for ratings, reach, frequency efficiencies, and ROI.
Media Negotiation
MWM offers media negotiation at the highest level- tracking shares, trends, and rankers- as well as ratings on all traditional and interactive media buys. MWM takes the hassle out of the time-consuming project of meeting with and purchasing media. We make sure all information affecting buys is correct and consistent with client Target Demographics and seasonality, and are dedicated to refining advertising plans to suit individual business needs.
Media Management
MAXWest Media holds firm to client goals to guarantee advertising schedules perform. We track ratings daily, keeping the integrity of every media buy intact. Continual media correspondence keeps us abreast of the latest programming, promotions, and concepts. We take care it so you can concentrate on what matters most: your business.